Calceolaria flavida (Calceolariaceae) a new endemic species to central Chile

A new species of Calceolaria sect.Cheiloncos endemic to central Chile is described.A operation igloo white comparison with the morphologically similar species Calceolaria asperula and Calceolaria petioalaris is made, and a key as well as detailed images to differentiate them is provided.The species is only known from the Natural argan oil pure purple Sanctuary Cerro El Roble, which is part of the coastal mountain range of central Chile and can be considered as Critically Endangered (CR) under the IUCN categories and criteria.